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About Us

Finding Inspiration in Every Turn

Our collection of line-drawn dog breeds comes to life across everyday essentials — T-shirts, sweatshirts, tote bags, mugs, and caps. Pick your pup, choose your product, and wear your

love proudly

Happy Puppy

Our Story

We’re Nick and Chris — friends who met years ago in television and quickly realised we shared two great passions: beautiful design and dogs with far too much personality.

Nick is a devoted Boxer guy who recently rescued a French Bulldog with charm, chaos, and a personal mission to chew anything that isn’t nailed down. Chris brings the serene-but-sassy energy of his Shih Tzu, who supervises all creative decisions (mostly by sleeping through them).

After years of talking about it, we finally turned our passion into a brand: British sensibility, clean design, bold personality, and a healthy dose of humour. We’re launching first in America — a place full of fellow dog lovers who appreciate style that stands out (and survives dog hair).Whether you’re a breed loyalist or just into great design, welcome to a new era of dog-inspired fashion.
Luxury, but make it canine.

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