A Fresh Take on Dog Fashion

Our mission is simple: bring dog apparel into the modern era — contemporary, clean, art-led and genuinely wearable. The kind of T-shirts, sweatshirts, hats and totes you’d happily throw on whether you own a dog or just enjoy beautiful design.

And if you are one of us “my dog runs my entire life” people, it’s a stylish way to celebrate your best friend without looking like you raided their pyjama drawer.

Meet the Ranges

To make this vision real, we’ve collaborated with some of the best graphic designers around — creatives who understand how to turn concept into art, not novelty.

✨ The Continuous Line Collection

Each dog is drawn with a single, uninterrupted line. Minimalist. Elegant. A touch clever. And totally timeless.

🎨 Pop Art Pooch

Big colour, big personality, and a playful nod to Andy Warhol. Vibrant, bold and impossible not to smile at — just like the dogs who inspired them.

And this is only the beginning. From tees, sweatshirts and hoodies to hats, kidswear, baby pieces, tote bags and prints, our collection is already growing. New breeds and designs will drop over the coming months… so if you like being early to the party, now’s the moment to join us.

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Why We’re Doing This

Because dogs deserve to be celebrated.

Because owners deserve clothing that feels cool, not kitschy.

Because style shouldn’t stop where the dog treats begin.

And honestly? There’s something joyful about wearing a piece of art that also represents your favourite four-legged legend.

So whether your pooch snores louder than you do, or you simply love clean, characterful design, follow us, stay tuned and come along for the ride.

The dogs are ready. The designs are coming. Let’s make dog fashion cool again.