Celebrating Pooches, Elevating Style: Meet the Brand Bringing Dogs Into Contemporary Fashion

Celebrating Pooches, Elevating Style: Meet the Brand Bringing Dogs Into Contemporary Fashion

If you’ve ever looked at dog-themed clothing and thought, “Cute… but I’m not wearing that out-out,” you’re not alone. We felt the same. After years working in creative media, we knew dog lovers deserved better than the same old cheesy cartoons and predictable slogans.

So we created something different — a clothing and gift range built on style first, inspired by nine much-loved dog breeds, and designed for people who adore their dogs and people who simply appreciate great design.